Collaboration suite: Connects every role

What is a collaboration suite?

While there is no specific set of capabilities that a collaboration suite should have, all collaboration suites must have the following characteristic:

A collaboration suite is software that provides businesses with a set of applications, all integrated with a layer of online collaboration tools.

How exactly is this useful?

Effective collaboration tools help you to share knowledge, streamline processes, and keep everyone in the organization on the same page.

Picture this scenario played out in an organization not using a collaboration suite:
Members of an organization are working on a developing a product. The marketing team gathers insight from the social web and records their findings in one document. The marketing team may discover some sales leads, which they must then pass to the sales team. They may also uncover issues which they must pass on the customer support team; they also takes calls and receives emails from customers and makes a list of issues that need to be fixed. the R&D needs to acquire the document from all teams and create requirement that meet the company’s goals and customers’ needs. The project management team then uses the requirements to create relevant tasks and assign time frames for completion.

That’s a lot of steps, right? Not to mention, a lot of documents. If the members of this organization want to successfully deliver the right product, they need to make sure that information is clear when they pass on their documents to another department.

Let’s take a peek into an organization using a collaboration suite:
With a collaboration suite, all organization members can simply log into the software via a browser and have access to information collected by all teams. For example, if they were to use a collaboration suite like OneDesk, the marketing team can use the built-in social media monitoring tool to search for and listen to what is being said about the company’s brand on Facebook, Twitter and blogs. They can then tag the comments as ideas, issues, leads and feedback, and bring them into OneDesk for the appropriate department to find; the support team will find issues in the cases application, and the sales team will find leads in the ideas management tool. They can then make the feedback viewable to all departments, after which the R&D team can turn ideas into requirements, which the project team can create tasks from, and develop products that the market wants.

OneDesk: An all-in-one collaboration suite

collaboration suiteOneDesk includes applications for many roles:

All these applications are interconnected and topped with a layer of collaboration tools such as an activity stream, chat, discussion forums, interactive calendars, blogs and more. These allow team team members to easily communicate with each other and ensure everyone is on the same page. Try OneDesk now for free and get your whole organization collaborating.

Related blog posts:
Collaboration tools: Help get things done
Online collaboration: Communication 2.0
Enterprise collaboration: Going forward
Collaborative learning with web 2.0
Leads generation the social way
Workplace Organization With The Collaboration Inbox
Software for teamwork: A solution for every role
Collaboration software: Why are they popular?
Your Projects Team, Unified with OneDesk

Related tutorials:
OneDesk’s collaboration inbox
Lessons on discussions
Lessons on OneDesk’s collaboration projects

One Response to “Collaboration suite: Connects every role”

  1. Jim Milliken says:

    Hi, Kim —

    Thanks for a very useful video, but of course I have to offer some companion thoughts.

    I make a big deal out of defining “failure.” To me, it’s any negative variance greater than 10 percent on cost, schedule or requirements.

    But I have witnessed what happens in the actual establishment, tracking and analysis of project metrics. If you don’t fully clarify things things to start with and befog or manipulate communication throughout, then “success” (i.e., disguised failure) is assured.

    I wouldn’t say project managers and organization leaders are dishonest people, but undisciplined planning/execution/control is far too common — and makes it difficult to be really sure what the hell is going on.

    One other point: In the video’s depiction of what it takes to succeed at project management. I agree wholeheartedly with the three factors that were portrayed. But I would most strongly insist that “commitment” and “persistence” are absolutely essential, and must be included.

    Thanks for a thought-provoking post.

  2. Kimberley Chan says:

    Gillian – Yes, that’s right. The stats have spoken, and while we don’t like to think about it, that’s the reality. Hopefully this video will make people realize this, and try different approaches to project management.

    Craig – thank you for watching the video, glad you enjoyed it!

  3. Craig Brown says:

    Gillingham, I read that as an ironic comment, but I think you are pretty on target there with your analysis.

    Don’t forget it targets the wrong thing more often than not.

    Nice video guys.

  4. Kimberley Chan says:

    No problem Elizabeth, you deserve it!

  5. Elizabeth says:

    Wow, thanks for including me on this list!

  6. Steve and Tom,
    Appreciate your comments. If companies truly recognise the value of strategic product management then they will benefit from the huge up-side.

    Cheers, Natalie

  7. Tom Evans says:

    Thanks for sharing Natalie
    These benefits are best realized when the PM focuses on the strategic aspects of the role and doesn’t get bogged down in the tactical aspects But too many companies lose this benefit because they relegate PMs to managing features and other tactical duties.

  8. Nice post, Nat. We so often focus on the activities of #prodmgmt that we forget the ROI of #prodmgmt. Thanks for the reminders.

  9. Thanks for the link, Scott. I see you are also on Quora- I hope you do not mind that I added your profile to the list.



  10. Scott says:

    Congrats to my friends and PM colleagues Rich, Scott & Geoffrey. I look forward to learning more about the other folks.

    FYI it is Mironov

  11. Keep up the great questions/answers on Quora, Geoff! Do you have any other product people you would like to add to the list?



  12. Thanks for sharing, Geoff!

    You are right- there are definitely many great posts that are valuable for different reasons! Hope you have a great 2013.



  13. Way too many great posts from the Cranky one. But the one on the sales droid brain is the one I remember vividly.

  14. Dan says:

    I agree with Alan, but with more footnotes.

    I think the point the article/stripe are missing, is that the need for dedicated Product Management is dependent upon manner factors, not least number of engineers, number of customers and skill set of current employees.

    As I’ve heard many product managers say – ‘Whether or not you have Product Managers, someone’s doing Product Management’. As the article says “The founders or (head honchos) of Stripe, all have extensive experience managing products”. So, in this case, despite not having the title, it would seem that the founders are somewhat filling this role.

    To answer the articles title, ‘do we need product managers?’ The answer is yes. The question you have to ask your company is do you need them as a dedicated function.

    I do believe that some product managers can be blind to the capabilities of other people in their company. Depending on the skills of the people on the team, it is more than possible to be successful without a dedicated position. You don’t need a dedicated person to ‘listen to the market’, but you do need domain experts of that market on your team.

    There can be benefits that dedicated positions can bring. Once you team starts getting too big, it gets harder to have a coordinated strategy if everyone gets to innovate how they see best. Yes, people such as Founders can help with that, but at a certain point the people running the business need to ‘work on the business, not in the business’. At this point, they will need to delegate the responsibility of resolving divergent opinions and coordinating product direction. Hmm, that sounds like a familiar position…

  15. Great point, Alan. Still, it will be interesting to see how long they will be able to sustain this.

    Thanks for your insights!


  16. Alan Klement says:

    1. Stripe is a very small startup.
    2. Stripe is just getting started.
    2. Stripe’s product is just an API for developers to use. There’s actually no GUI – at all.

    Let’s come back to Stripe when they have 10,000+ customers, any kind of GUI and is at least 1 year old.

  17. Hi Cat – Good article. Parents should be applauded for supporting their children in this way, because very few children will follow through on these important feedback issues without encouragement. Have you thought of reaching out to local parenting associations/publications with this message? Also, the investigative reporter in me still wants to know why Hasbro created the gender bias; I guess the mother is equally frustrated. This touches on using “high-brow” language when dealing with consumers, too. A lot of great points made. I suspect most marketers need re-educating on the value of effective customer communications. The Internet has changed everything.

  18. Katie Parvin says:

    I completely agree. You have to have the right tools in order to be successful. I’ve seen so many businesses struggle, even though they have a great product, but they aren’t equipped with the proper tools necessary to succeed.
    Thanks for the post!

  19. Thanks, Peter. Spoken like a truly passionate product manager. Thanks again for taking the time to share your thoughts on Quora and Twitter.



  20. Very thoughtful post. There are so many challenges with the Product Management discipline that it’s difficult to pick the most difficult stage of software development. That being said, I would not want to be working in any other role.

  21. Andrea Lucas says:

    This seems like a great idea for your business. Whether you’re in your office or on the road, it seemed this service may help you keep up-to-date on meetings and tasks. Good post.

  22. […] OneDesk’s Blog reveals that the most important factor is to know your customer’s needs and understand how they prefer to communicate. You need to have a system that track customer behavior and through close collaboration between employees and customers, be able to sufficiently and effectively comply with the customer’s needs. The right customer service technology should be able to grant access to past customer interactions and map communication channels so that customers easily find answers to their questions. […]

  23. […] in this as well. The two I am familar with are Planisware ( and Onedesk (…). Both seem promising when fully adopted. I would love to hear people's experience with either […]

  24. […] information? Your customers have ideas and they want to be heard. In the OneDesk article “Innovation and Product Development Tips,” by Catherine Constantinides, Constantinides writes: The social customer is here to stay, […]

  25. […] OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference | OneDesk OneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized… Source: […]

  26. […] The development process and some scary facts | OneDesk We thought we would talk about some of the scary things companies are doing when approaching their product or service development process. Source: […]

  27. […] Co-working and how it stimulates innovation | OneDesk Co-working allows a global community of people to employ the values of collaboration, co-creation, community, openness and accessibility. Source: […]

  28. Hi Aly,

    Yes, is indeed a great site. Thanks for sharing this with our readers.



  29. Aly says:

    Hey Catherine and Chris – Another great blog is It’s not strictly Social but write frequently and have great insights into the industry.

    All the best – Aly

  30. […] Collaboration suite: Connects every role | OneDesk A collaboration suite is software that provides businesses with a set of applications, all integrated with a layer of online collaboration tools. Source: […]

  31. Thanks for your suggestion, Chris.



  32. Chris Butler says:

    Also lots of Social CRM stuff on our blog at


    Chris Butler

  33. You are most welcome, Aly. Social CRM has been a hot topic and it is important to provide relevant and timely information to our readers. Paul Greenberg’s blog is definitely an excellent source for all things Social CRM, and its impact on the Enterprise.

    Do you recommend any other Social CRM blogs?



  34. Aly says:

    Hi Catherine – Thanks for sharing the blog list! As a CRM supplier and consultant in Texas, I like to keep up with the latest goings-on in the industry. I already read Paul Greenberg’s blog which is full of great information but the others are new to me, so I’ll definitely me checking them out!

    All the best – Aly

  35. Kimberley Chan says:

    Thanks for sharing your thoughts with us, Aaron! That’s right, engaging with your community can be a lot of fun. It’s also one of the best ways to learn about your brand, products, industry and even competitors. We sure would like to see more people following the 80/20 rule.

  36. Aaron Eden says:

    I’m with you both when it comes to social media automation – where one must do it responsibly. In a good way, social media automation can save you time from the non-productive work of posting news on your niche that your peers may find interesting – so you can use that time saved in focusing on real conversations with them instead. If you ask me, I took Pareto’s principle into a whole new approach, where I’m following the 80/20 rule of social media marketing: as in 80% conversation and 20% automation. I guess, everything’s a chain reaction of events– and social media automation tools can help alleviate the woes of social media fatigue. Besides, the point of getting social online is to engage and have fun doing so, isn’t it?

  37. Kimberley Chan says:

    Hi George,
    That’s a very good question, very thought-provoking. Thank you for bringing it up! I do not know the what kinds of studies there have been on the subject, but I am curious to find out. Let’s keep each other updated on our findings.

    I also encourage all our readers to provide information on this subject.

  38. george says:

    I was wondering if there have been studies that quantify the value of customization. From a very real example, we know that you can purchase a plain T shirt for under $5 retail or you can pay $20 for a similar T shirt that has a Nike Logo on it. For some people, the Nike Logo may be worth more than an image they create themselves. Different product categories will enjoy different premiums for different reasons. I was wondering if anyone has ever studied this and if there is any information available on the findings. Thanks for your help.

  39. Kimberley Chan says:

    Hi Jim,
    Thank you for letting me know about your blog. I took a look at it and I think our readers can learn a few things from you. As you can see, I have added your blog to my list.

  40. Jim Holland says:

    Feel free to add my blog to your list. I focus on building product management best practices while using 20 years of B2B product management and product marketing experience

  41. Your discussion about 360 degree feedback has great importance in these days. Because the most people seeking for selection right channel and for business feedback. As you mentioned in your article 360 degree feedback understand all sides of business and 360 evaluations. Every business management wants to get desired feedback, which is only possible through 360 degree feedback & 360 evaluations.

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