Collaboration suite: Connects every role

What is a collaboration suite?

While there is no specific set of capabilities that a collaboration suite should have, all collaboration suites must have the following characteristic:

A collaboration suite is software that provides businesses with a set of applications, all integrated with a layer of online collaboration tools.

How exactly is this useful?

Effective collaboration tools help you to share knowledge, streamline processes, and keep everyone in the organization on the same page.

Picture this scenario played out in an organization not using a collaboration suite:
Members of an organization are working on a developing a product. The marketing team gathers insight from the social web and records their findings in one document. The marketing team may discover some sales leads, which they must then pass to the sales team. They may also uncover issues which they must pass on the customer support team; they also takes calls and receives emails from customers and makes a list of issues that need to be fixed. the R&D needs to acquire the document from all teams and create requirement that meet the company’s goals and customers’ needs. The project management team then uses the requirements to create relevant tasks and assign time frames for completion.

That’s a lot of steps, right? Not to mention, a lot of documents. If the members of this organization want to successfully deliver the right product, they need to make sure that information is clear when they pass on their documents to another department.

Let’s take a peek into an organization using a collaboration suite:
With a collaboration suite, all organization members can simply log into the software via a browser and have access to information collected by all teams. For example, if they were to use a collaboration suite like OneDesk, the marketing team can use the built-in social media monitoring tool to search for and listen to what is being said about the company’s brand on Facebook, Twitter and blogs. They can then tag the comments as ideas, issues, leads and feedback, and bring them into OneDesk for the appropriate department to find; the support team will find issues in the cases application, and the sales team will find leads in the ideas management tool. They can then make the feedback viewable to all departments, after which the R&D team can turn ideas into requirements, which the project team can create tasks from, and develop products that the market wants.

OneDesk: An all-in-one collaboration suite

collaboration suiteOneDesk includes applications for many roles:

All these applications are interconnected and topped with a layer of collaboration tools such as an activity stream, chat, discussion forums, interactive calendars, blogs and more. These allow team team members to easily communicate with each other and ensure everyone is on the same page. Try OneDesk now for free and get your whole organization collaborating.

Related blog posts:
Collaboration tools: Help get things done
Online collaboration: Communication 2.0
Enterprise collaboration: Going forward
Collaborative learning with web 2.0
Leads generation the social way
Workplace Organization With The Collaboration Inbox
Software for teamwork: A solution for every role
Collaboration software: Why are they popular?
Your Projects Team, Unified with OneDesk

Related tutorials:
OneDesk’s collaboration inbox
Lessons on discussions
Lessons on OneDesk’s collaboration projects

One Response to “Collaboration suite: Connects every role”

  1. Catherine says:

    Hi Chris,

    Thanks for the comment.

    Yes, I have seen examples of such incentive programs and I can definitely recognize their value. However, this type of interaction may be too transactional in nature and may not provide the opportunity to collect valuable insight. I think organizations need to move beyond the website “feedback form” and explore other channels of communication to capture feedback and engage with their customers.

    Keep an eye on for more development in this area.


  2. Chris says:

    Interesting blog post, all your writing got me thinking about the future of our “social product development.” While our product is transitioning between “technology” and “product” I am looking at software for gathering feedback for the near future. There is one question on my mind, and you can email me or write a post about it: “How do I incentivise customers to provide feedback?” Sure I know that some customers will provide feedback out of passion for the product, and that is great. What about the rest? Have you seen cases of: points & game mechanics, contests, coupons, future discounts, or other “rewards” to solicit feedback and thus entice client (feedback provider) adoption.

  3. jodie_microsoft_smb says:

    One option to look at as an existing CRM tool for integration is Microsoft CRM. It’s available as on-premise and online solution and integrates with Outlook, Word, Excel and other applications via 3rd party apps. The interface is similar to Outlook so users may ramp up more quickly and there are resources for self-assist training and support. This link will give you more details:

    Jodi E.
    Microsoft SMB Outreach Team

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