OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference


conference pdOneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized by The Product Development and Management Association (PDMA).

About the PDMA

The PDMA is the premier global advocate for product development, management and innovation professionals. Founded in 1976, PDMA has more than 3,000 members in over 50 countries, making it the largest product development association in the world.

About this event

This will mark the conferences’ 35th year. It’s main focus will be to deliver the best content and knowledge related to product and service development practice and process. In addition, this conference provides all attendees with the opportunity to network and exchange ideas with like-minded product practitioners.

Interested in participating? More information about this event can be found here: 35th Product Innovation Management Annual Global Conference

We would like to thank the PDMA team for giving us the opportunity to sponsor this event.

One Response to “OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference”

  1. george says:

    I was wondering if there have been studies that quantify the value of customization. From a very real example, we know that you can purchase a plain T shirt for under $5 retail or you can pay $20 for a similar T shirt that has a Nike Logo on it. For some people, the Nike Logo may be worth more than an image they create themselves. Different product categories will enjoy different premiums for different reasons. I was wondering if anyone has ever studied this and if there is any information available on the findings. Thanks for your help.

  2. Kimberley Chan says:

    Hi Jim,
    Thank you for letting me know about your blog. I took a look at it and I think our readers can learn a few things from you. As you can see, I have added your blog to my list.

  3. Jim Holland says:

    Feel free to add my blog to your list. I focus on building product management best practices while using 20 years of B2B product management and product marketing experience

  4. Your discussion about 360 degree feedback has great importance in these days. Because the most people seeking for selection right channel and for business feedback. As you mentioned in your article 360 degree feedback understand all sides of business and 360 evaluations. Every business management wants to get desired feedback, which is only possible through 360 degree feedback & 360 evaluations.

  5. Kim says:

    Hi Lorie,
    Thanks for dropping by. The social web definitely plays its part in revolutionizing business communication and more companies are transforming in to a “social business.” However, transformation is never easy. Do you have any advice for companies who wish to make a smooth transition into Collaboration 2.0?

  6. Lorie Vela says:

    Hi Kim, a pleasure being here.

    I think it is really time now to dig, as you very well point out, deeper into collaboration strategies; the social media and the web 2.0 are not only a revolution for human interaction and communication, but a new way to see our world, and of course, its business implications make us reflects about enterprise models. As Social Media are now to human, Collaboration is to enterprise and Business.

    Thanks again for your mention and quote

    Lorie Vela

  7. Kim says:

    Thanks for your comment. I agree, there is so much more we can say about 360 degree feedback. We do plan on elaborating more on it in future blog posts; stay tuned and feel free to let us know what you would like to read about.

  8. 360 degree feedback is known as multi functional feedback.
    You post a nice article but we can write more here. You describe only the definition of 360 degree feedback, You can also describe the little bit more on 360 degree feedback services, Evaluations, Importance of 360 degree feedback, and much more.

  9. kalpana says:

    This gives the good information about 360 Degree Feedback.360 Feedback is a good HR Software. i got one company from Google Search “CEO Info Tech”.They are providing the best HR Software Products.

  10. Kim says:

    Glad you enjoyed this post, Shep. Thank you for sharing your thoughts with us, and keep up the great blogging.

  11. Shep Hyken says:

    Great article and I’m flattered that you included me as part of it. At the root of the modern customer service strategies are the basics. It’s common sense, that unfortunately, isn’t always so common. Thank you again for a great article.
    Shep Hyken, author of “The Amazement Revolution.”

  12. Catherine says:

    Hi Chris,

    Thanks for the comment.

    Yes, I have seen examples of such incentive programs and I can definitely recognize their value. However, this type of interaction may be too transactional in nature and may not provide the opportunity to collect valuable insight. I think organizations need to move beyond the website “feedback form” and explore other channels of communication to capture feedback and engage with their customers.

    Keep an eye on for more development in this area.


  13. Chris says:

    Interesting blog post, all your writing got me thinking about the future of our “social product development.” While our product is transitioning between “technology” and “product” I am looking at software for gathering feedback for the near future. There is one question on my mind, and you can email me or write a post about it: “How do I incentivise customers to provide feedback?” Sure I know that some customers will provide feedback out of passion for the product, and that is great. What about the rest? Have you seen cases of: points & game mechanics, contests, coupons, future discounts, or other “rewards” to solicit feedback and thus entice client (feedback provider) adoption.

  14. jodie_microsoft_smb says:

    One option to look at as an existing CRM tool for integration is Microsoft CRM. It’s available as on-premise and online solution and integrates with Outlook, Word, Excel and other applications via 3rd party apps. The interface is similar to Outlook so users may ramp up more quickly and there are resources for self-assist training and support. This link will give you more details:

    Jodi E.
    Microsoft SMB Outreach Team

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