OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference


conference pdOneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized by The Product Development and Management Association (PDMA).

About the PDMA

The PDMA is the premier global advocate for product development, management and innovation professionals. Founded in 1976, PDMA has more than 3,000 members in over 50 countries, making it the largest product development association in the world.

About this event

This will mark the conferences’ 35th year. It’s main focus will be to deliver the best content and knowledge related to product and service development practice and process. In addition, this conference provides all attendees with the opportunity to network and exchange ideas with like-minded product practitioners.

Interested in participating? More information about this event can be found here: 35th Product Innovation Management Annual Global Conference

We would like to thank the PDMA team for giving us the opportunity to sponsor this event.

One Response to “OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference”

  1. Catherine says:

    Hi Chris,

    Thanks for the comment.

    Yes, I have seen examples of such incentive programs and I can definitely recognize their value. However, this type of interaction may be too transactional in nature and may not provide the opportunity to collect valuable insight. I think organizations need to move beyond the website “feedback form” and explore other channels of communication to capture feedback and engage with their customers.

    Keep an eye on for more development in this area.


  2. Chris says:

    Interesting blog post, all your writing got me thinking about the future of our “social product development.” While our product is transitioning between “technology” and “product” I am looking at software for gathering feedback for the near future. There is one question on my mind, and you can email me or write a post about it: “How do I incentivise customers to provide feedback?” Sure I know that some customers will provide feedback out of passion for the product, and that is great. What about the rest? Have you seen cases of: points & game mechanics, contests, coupons, future discounts, or other “rewards” to solicit feedback and thus entice client (feedback provider) adoption.

  3. jodie_microsoft_smb says:

    One option to look at as an existing CRM tool for integration is Microsoft CRM. It’s available as on-premise and online solution and integrates with Outlook, Word, Excel and other applications via 3rd party apps. The interface is similar to Outlook so users may ramp up more quickly and there are resources for self-assist training and support. This link will give you more details:

    Jodi E.
    Microsoft SMB Outreach Team

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