Understanding the social customer “They are tweeting, liking, sharing, linking and checking-in–the social customer spends a lot of time plugged into the web, talking about a vast variety of products and services.” The social customer can be found at the intersection social media, and technology and business. The reality is, customers are no longer passive […]
Once a product is approved to be developed, designers and engineers are faced with the challenge of implementing a smooth design innovation process. This means that they must ensure the product is effectively designed for shipping, installation, setup, use, storage, transport, maintenance, upgrading, disposal, and replacement. Good design innovation is the key to, well, innovating.
Enterprise social applications for everybody in your team The practical OneDesk enterprise social applications address the needs of your entire team. OneDesk provides a suite of integrated social business applications for all members of your organization. The Marketing, Support and Product Teams will become more effective when the OneDesk applications are incorporated into workflow processes.
Value co-creation and your customers I recently came across an article written by Guarav Balla in 2009 entitled The DNA of Value Co-Creation. Although it was written two years ago, it is still highly pertinent to today’s discussion on customer-organization relationships and the part value co-creation plays in the product and service development process. Key
Over the last few months, we have been sharing our insights related to trends in social product management and best practices for successful product and service innovation. We invite you to read our recently published post, Improving the front and back end of Innovation, on the FEI blog, to learn about why organizations need to
The importance of multi-channel customer engagement I read an interesting article by Sara Kowal of ePrize entitled Consumers Are Like Teenagers: Why Multi-Channel Engagement is Key, this morning that got me thinking about customer relationships. In the post, Kowal explains that customers want to engage and interact with companies on their own terms. Much like
Why setting organizational goals is important You and your team have probably had many discussions about needing to set organizational goals. But does everyone understand why this is important? Before setting organizational goals, we believe that the entire team needs to understand the following: Organizational goals define success. In order to succeed, you need to
Defining the line between Social Customer Service and Community Management There is a line between social customer service and community management. However, that line is often blurred and highly debatable. While social customer service and community engagement go hand-in-hand, some organizations choose to keep the two separate, while some community managers argue that they do
As companies are increasingly looking outside of the organization to obtain new ideas, social media platforms are becoming a popular channel for innovation management. By monitoring their company, brand, products or services on social media channels, companies are at the advantage of gathering information, sharing them, and analyzing them in cost-effective ways. This brings in
Listen to your customers through social media with OneDesk The social web is no longer just a space where individuals connect. These days, it is used as a communication channel for sharing ideas, suggestions, insight, questions and even product and service related issues. Organizations can also use social media to engage and respond to their