The new product introduction checklist If you are a product manager you most likely love making checklists (am I right?). During the product development management process, there is no greater satisfaction than being able to check off or cross off important to-do items off your list of tasks. I stumbled upon this great article by […]
Why create an innovation culture? Innovation is one of the hottest topics in today’s business world. All companies want to be “innovative.” But what does this really mean? According to Stephen Shapiro, “innovation is ‘an organization’s ability to adapt and evolve repeatedly and rapidly to stay one step ahead of the competition.’ A culture of
Challenges involved in collaboration management With the popularity of the social web and increased reliance on social product development technology, collaboration management presents many challenges. Here are three: Ensuring good communication among development team members: This could prove to be challenging as today it is commonplace to have development teams internal but also external to
Launching a new product can open doors for your company and bring promising opportunities. Without the introduction of new products, most companies see a decline in the business’ growth and profit. Developing new products, however, is always risky. So what can companies do to ensure a smooth new product development process? The new and improved
Co-creators to the rescue! “In the last three years, this interaction has become even more intimate. Consumers are wielding greater influence earlier on in the product development process, and are now contributing their ideas even before a product hits the market.” – Carolyn Tang, Insight Magazine Co-creators. The term sounds more like a new group
Why it’s important to set company goals To be able to grow and reach full potential, a company must set company goals, and meet them. Company goals also inspire employees to drive a business’ success rate. Therefore, when setting company goals, it’s best to get all your employees involved. This way, you can set and
Innovating the product design and development process Today, organizations want to be recognized as “innovative” and “cutting edge” by their customers, and stakeholders. Influenced by dramatic changes in the economy, technology and social trends, leading organizations want to change the rules of how products are created, produced and brought to market. In order to do
Client relationship management in a high-tech age If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. — Jeff Bezos If you’re like most business professionals, you probably know that your existing customers are the most
Product Innovation Management and the burning questions With an ever growing ability to bring new products to market at record-breaking speeds, product and marketing managers are struggling with these questions: How can we create innovative products that trump the competition and exceed customer expectations? How can we manage the product innovation process so that new
Challenges in managing business requirements Managing business requirements is important for every company. It is a critical stage within product and service development as it serves to satisfy and retain customers. Managing business requirements can be challenging; misunderstandings can cause the product’s outcome to be the complete opposite of what customers requested. Requirements can change