Business requirements: Managing them

Challenges in managing business requirements Managing business requirements is important for every company. It is a critical stage within product and service development as it serves to satisfy and retain customers. Managing business requirements can be challenging; misunderstandings can cause … Read More

Product strategy: Tips for success

4 tips to enhance your “social” product strategy The social web has had a huge impact on the way we communicate, connect and share information. The widespread changes are affecting interpersonal relationships, the dynamics between businesses and customers, and product … Read More

Design and innovation: What customers love

For products to stand out from the increasingly competitive and crowded marketplace, good design is critical. Design and innovation go hand-in-hand in the product development world; today’s corporate leaders recognize this and have learned to create innovative products that customers … Read More

We are featured on PDMA.org!

The Product Development and Management Association is the primary online source for all information related to product development and innovation. In an effort to raise awareness about the upcoming Co-Creation & Social Product Development event, I created a post about … Read More

Sales process: Innovating it

The relationship between customers and sales people is an important one. If customers do not trust the sales people in your company, it may be time to innovate the sales process. As MyCustomer.com explains, “the role of your sales force … Read More

Client Feedback Management 2.0

Client feedback: One step further In a previous blog post, I briefly wrote about the importance of receiving client feedback and methods for managing it effectively. Obtaining client feedback and incorporating it into your product development process isn’t just a … Read More

Community advice: Leads to innovation

Get strong community advice from your customers At OneDesk, we believe that listening to your customers and showing them that you care about their needs are the keys to providing a stellar customer experience and driving your business to success. … Read More

Website feedback: Managing insight

Website feedback provides valuable insight Customer feedback is crucial to the success of any business, but too often companies fail to get and use website feedback. Many fail to recognize the integral role that it plays in the product and … Read More

Business collaboration: Innovate

Business collaboration plays an important role in driving innovation, especially as today’s corporate environment becomes more and more competitive. Today’s leading companies all recognize that innovation is the key to success. In IBM’s recent CEO study, more than three quarters … Read More

Knowledge management with OneDesk

What is knowledge management, and why are so many organizations embracing it? It has emerged as a process to create organizational learning through the management of people, processes and change. With the growing trend of social media and increased collaboration, … Read More