2013

Improving Communication with Customers

The trick to maximizing customer loyalty, that is, gaining repeat customers, lies within how well your company services them. The trick to great customer service? Making your customers feel like you really care about them. It’s a no-brainer, and therefore, it makes perfect sense that all companies should be aware of their customer communication techniques.

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The 3 P’s of Product Innovation

Collaboration breeds product innovation Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes

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Creating a Seamless Product Development Process

Integration: The key to superior product development The key to creating a social business is to be able to identify core business processes that can be tied together to create transparency, and open the lines of communication between customers, employees and business partners. Furthermore, designing your business model to be adaptable to changing dynamics and

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Personas: One size does not fit all

Personas: What are they? “..as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data.” -Kevin O’Connor, UX Magazine Personas represent a collection or group of users who possess similar characteristics such as buying behaviors,

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Training Plans: Consider Different Skill Levels

In today’s modern business environment, it’s important for organizations to have structured training plans and change management procedures in place. After all, they are bound to face changes more often and more rapidly than ever. When developing training plans and change management procedures, many project teams underestimate one important thing. Below, Rob Prinzo, whom many

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