Brendan Walsh

Pragmatic Marketing Goes Social: Technology Assessment

The speed of innovation today is very much a product of the increasing connectedness, not just of individuals, but the networks, applications and content we create and use. In this installment of our “Pragmatic Marketing Goes social” series we are looking at the last gate in the ‘Market’ category and the rapidly evolving task of

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Pragmatic Marketing goes Social: Competitive Landscape

Probably THE most important stage in any product-related research and analysis is the Competitive Landscape, and yet it’s very near limitless scope makes it a dangerously time-consuming and potentially paralyzing activity. In this, our next installament of OneDesk’s Pragmatic Marketing Goes Social series, we are looking at Competitive Landscape and some tricks on how to

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Pragmatic Marketing Goes Social: The Product Management & Product Marketing Survey

The State-of-the-State of Product Management: Special Report from Pragmatic Marketing Returning from a couple of weeks hiatus, our Pragmatic Marketing Goes Social series, takes a brief break from the blue blocks to look at the findings of this year’s Annual Product Management & Product Marketing Survey. It is truly fascinating. Delicate Dance For anyone involved,

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Pragmatic Marketing & Social Product Development – A Perfect Union? (Part II)

Pragmatic Marketing & Social Product Development – A Perfect Union – Episode 2 – Win/Loss Analysis Welcome to the second installment of our Pragmatic Marketing Series, a weekly examination of the Pragmatic Marketing Framework (PMF) as seen through the lens of Social Product Development. This week we’re looking at the second station of the PMF,

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Pragmatic Marketing Goes Social?

Pragmatic Marketing & Social Product Development – A Perfect Union This week, we are excited to introduce a regular weekly series of discussions looking at Social Product Development in the context of the Pragmatic Marketing Framework. Conceived and taught by the consulting firm Pragmatic Marketing, the framework provides in their alliterative words, “A Market-Driven Model

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Lowering Costs & Risks Through Social Product Development

Lowering Costs & Risks Through Social Product Development Among the harsh realities of managing products is the very real possibility that once all the work creating, improving and launching a product is done, it simply doesn’t fly. While the jeopardy may be greater with new products with their high upfront costs and uncertain returns, it

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OneDesk Webinar Fridays – Integrating your team into the Product Development Process

How quickly a week goes by! Last Friday was our first weekly Webinar of the year, and we’ve already had a great deal of positive feedback from all of the clients, press and analysts that attended. Thanks to everyone who joined us and we look forward to welcoming you back this week. In today’s webinar,

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