How to turn customer interactions into product gold The social web has rapidly become the preferred channel to engage with customers. As a result, it has become a top priority for many organizations looking to strengthen their customer interaction management strategy. However, to stay competitive in the delivery of products and services, organizations must provide […]
Managing customer expectations in the era of social connectedness It’s a fact. Poor service will no longer be tolerated by your customers. Increasingly, customers are going online, to interact with blogs and social networks to get a better understanding of your organization, obtain information about your product offerings, upcoming features, latest news, etc. They
It is no secret that in today’s marketplace, nothing less than exceptional quality customer service will drive quality customer satisfaction. Innovative organizations know that they must go beyond meeting the needs of customers and provide high quality service that consistently exceeds expectations. Customer relationships must be built, maintained and enriched at more profound levels than
Product roadmap tools: Your company’s crystal ball Good product roadmap tools allow key stakeholders to gain a multidimensional view into the future – it also helps them work with their data to predict the outcomes of their strategic product plans. In addition, armed with these roadmap tools (or as I like to call them, crystal
Project and product managers responsible for developing and managing product requirements know how daunting and complex this process can be, especially in highly competitive markets. Many factors, including conflicting and changing customer demands, scope creep and budget issues, make it almost impossible to clearly and efficiently deal with fine details. Fortunately, evolving technology provides handy
Hold on to your lightsabers, Star Wars Day is upon us Alright folks, today is May the 4th, which means that it’s Star Wars Day! “Jedi-ism” may not be a concept that has has been widely used in the corporate world, but social business is. So take a few minutes, sit back and celebrate this
Collaborative innovation: It’s about the people who drive the process Open innovation is a process that has been proposed to help facilitate product innovation. According to Henry Chesborough, open innovation is “the use of both internal and external knowledge to fuel innovation, and both internal and external paths to commercialize new products and business models.”
3 must reads for new product managers Three great articles to consult before going for that big job interview in the clustered world of product management. 1) Moving into a Product Role by Janna Bastow A clear overview of how to transport your existing skill-set into a new product manager role. Common expectations from
Managing customers effectively in the era of engagement We are pleased to announce that OneDesk has been featured on The Social Customer today. In my article, Channeling The Social Customer, I discuss the importance of multi-channel customer feedback management as well as dish up some best practices for a successful customer engagement strategy. Here is
OneDesk comes built-in with useful product release management capabilities. In the top-level projects view, we see a nice visual lay out of all of our product releases. For instance what is illustrated below is version 1, 2, and 3 of our products. To further highlight the value of these product release management tools, we can