What is experience co-creation? Francis Gouillart, president of the president of the Experience Co-Creation Partnership, defines Experience co-creation (ECC) is a fresh perspective on value creation. It requires organizations to rethink their engagement process, and re-evaluate the manner in which they communicate with external and internal stakeholders, including customers. As Francis Gouillart so poignantly describes […]
Top 5 most innovative companies of 2011 Fast Company has released a list of what they think are the top 50 most innovative companies of 2011. Check it out here. 1. Apple Over the past couple of years, Apple has dominated the technology world by introducing the iPod, iTunes, the iPhone and the iPad. In
The social web: The new customer support hub The social web has had a tremendous impact on the customer-organization relationship. More specifically it has changed the method in which customers communicate with organizations and how they in turn receive, manage and respond to customer service inquiries. Providing exceptional online customer support presents many challenges to
Image source: Business Review USA, October 2011 Issue We are pleased to announce that OneDesk has been featured in the October 2011 issue of Business Review USA. We invite you to read the article and share your thoughts: Product Development Make Easy with OneDesk. Click here for the online magazine version (page 110). Many
Enterprise product collaboration Competition is fierce and in a down economy, the need to achieve business growth is crucial. Great product development involves being able to keep up with a rapidly changing marketplace. Great product development means being able to successfully innovate and deliver- quickly. More emphasis is being placed on product collaboration as a
What is Social CRM? Paul Greenberg, author of CRM at the Speed of Light defines Social CRM as a method : “….designed to engage the customer in a collaborative conversation in order to provide a mutually beneficial value in a trusted and transparent business environment. It’s the company response to the customer’s owning of the
What it means to be innovation-driven During these difficult and turbulent economic times, organizations need to develop and maintain an innovation-driven mindset. • Being tuned-in to industry trends and possessing a deep understanding of market needs and trendsThis means: • Promoting and encouraging close collaboration between all stakeholders • Leveraging social business technologies to facilitate
Using Social software for business collaboration Social software is increasingly being used by organizations of all sizes and industries, to help facilitate and promote collaboration and as a result, eliminate communication barriers and silos between suppliers, employees, business partners and customers. Social software and enterprise 2.0: Whats the difference? According to Wikipedia, Enterprise 2.0 is
How do we develop products customers will love? We always ask ourselves, what do our customers really want? We often debate whether customers even really know what they want. However, one thing that is certain and unchanging is that customers ultimately buy your product or services, and you need to know what will positively influence
We invite you to read our guest post, What can Tacos Teach Product Managers about Social Product Development?, on the OPM blog, to learn how product managers can integrate social media monitoring tools into the product development process. Related blog posts: Social Media Monitoring with OneDesk Social Media in Business The-social web a key driver