Why you want your customers to leave feedback about your products and services It’s a fact. Today’s social customer will actively engage with their favorite brands and gladly leave feedback related to their experiences. Despite this incredible customer involvement, many organizations are still not making customer feedback an integral component of their product development strategies […]
Co-creative methods for customer engagement In the article “Building the Co-creative Enterprise,” Francis Gouillart and Venkat Ramaswamy use Lego to illustrate the success of adopting a co-creative mindset and enhancing customer engagement. They explain how Lego invited customers to participate in the design and development of toy robots and construction models, and then shared these
Social innovation fuels product development As competition to gain market share increases, leading companies, like Lego, GM and Threadless, are actively exploring innovative strategies for bringing more profitable products to the market more quickly. One of these strategies is social innovation. The ability for customers to interact with organizations and their brands on the social
Staying ahead in the marketplace with effective innovation strategies Successful companies understand that in order to stay in the game and achieve profitability they need to constantly innovate. The development of an effective innovation strategy provide organizations with a framework to successfully create innovative products and services that surprise and delight customers and exceed market
What is team innovation? Team innovation is the collective efforts of team members working together to provide solutions to the product development process. Transforming a concept into a successful and profitable product is not an easy task and requires the input of individuals from multiple disciplines. The product development process, in particular, is a complex
Who drives product innovation? They are tweeting, liking, sharing, linking and checking-in–the social customer spends a lot of time online interacting and talking about a vast variety of products and services. The Internet provides endless channels for customers to communicate what they like, love and dislike about new or existing products and services. Undoubtedly, this
Why organizations need to manage customer feedback In order to derive the maximum benefit from customer feedback you need to have an effective process to solicit, collect and use valuable information to improve the way you do business. In-depth understanding of customer wants and needs requires you and your company to manage customer feedback and
Defining the “organization-customer interface” The “organization-customer interface” refers to the dynamic exchange of information between the customer and a company. In recent years, the “organization-customer interface” has undergone major transformation due to the effects of the Internet and of globalization. For these reasons, organizations are searching for new and innovative ways to connect with their
What is ideation? There are many definitions of this term swirling around the web and of course this may make it much harder to get a firm, fundamental grasp on the concept. Dorian Simpson, author of Ideation 101: Discovering new opportunities, serves up a very simple definition: “Ideation is the systematic search for targeted opportunities
Understanding customer innovation In his blog “The Design of Opportunity: Defining Customer Innovation”, Chris Lawer, Managing Director of Strategyn UK & CEO-Founder of ZinC, explains that customer innovation incorporates several different concepts that help to address the changing needs of the social consumer. Fundamentally, the emphasis is on creating a process that continuously incorporates customer