Catherine Constantinides

The 3 P’s of Product Innovation

Collaboration breeds product innovation Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes

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Creating a Seamless Product Development Process

Integration: The key to superior product development The key to creating a social business is to be able to identify core business processes that can be tied together to create transparency, and open the lines of communication between customers, employees and business partners. Furthermore, designing your business model to be adaptable to changing dynamics and

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Personas: One size does not fit all

Personas: What are they? “..as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data.” -Kevin O’Connor, UX Magazine Personas represent a collection or group of users who possess similar characteristics such as buying behaviors,

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Providing feedback: Give customers the right tools

Systems for providing feedback OneDesk includes a customer portal that enables you to capture customer insight in the form of questions, issues, compliments, ideas and compliments. OneDesk also includes a comprehensive help desk application that enables you to organize and manage customer questions related to your products or services. Related blog posts: Receiving feedback through

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