Luke Winter

Shattering Perceptions – a Customer Feedback Master Class from Google

Google’s recent announcement of a portable HUD prototype is a master class in the importance of customer feedback. What looks like a simple call for public opinion has in fact gained the giant two very valuable assets: a wealth of deep-reaching feedback critical to their future strategy and the start of a shift away from […]

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Ideation Methods: Seamless Integration of Ideas in Product Process

From ideation methods to execution strategies OneDesk is a platform for product development, foregrounding the importance of customer feedback within ideation process and removing barriers to let information move seamlessly through the whole product development process. In short: The seamless integration of ideas into the product innovation process is something we dig. Catherine has been

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Web conversations: Are we still with us?

Web conversations are changing. Ten years ago online identity was anonymous by default. In our current social era that is no longer true. The shift from anonymous avatars to personal profiles has radically altered the way individuals engage in web conversations. As users abandoned anonymity to don their real world identities online, companies clamoured to

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