Brand Management

The importance of Brand Management for products

The importance of Brand Management for products Branding is everything: In today’s world, a brand is everything. A successful branding results in recognition, desire, trust, customer loyalty and ultimately, adds to the bottom line. The term Brand Management is frequently … Read More

product management discipline

The Product Management discipline in the world of Big Business

The Product Management discipline in the world of Big Business The Product Management discipline’s role and job description is heavily dependent on the industry, organization and the product it’s relevant to. Based on the best practices established over the years, … Read More

program manager

What is a program manager?

What is a program manager? As organizations grow, there are several management levels or hierarchies introduced to ensure that different teams and initiatives are in sync with each other. Some of the common management roles that can be found in … Read More

inbound vs outbound

The Importance of Inbound Vs Outbound Product Management

The Importance of Inbound Vs Outbound Product Management Product management is a broad function – which requires its practitioners to understand the market problem and the ways their product can solve the problem. It’s quite common for organizations to split … Read More

integrated product team

What is an “integrated product team” and should you care?

What is an “integrated product team” and should you care? If you have ever been exposed to complex projects, chances are that you have come across the term – Integrated Product team (IPT) in one form or the other. There … Read More