The importance of creating a good product roadmap “A good roadmap is a useful product management tool: it informs the business, guides our tactics, and prevents us from getting distracted.”

Disruptive innovation – When innovation is threatening Even though this term was was coined in 1997 by Harvard business school professor, Clayton Christensen, many people are just starting to learn

Why you want your customers to leave feedback about your products and services It’s a fact. Today’s social customer will actively engage with their favorite brands and gladly leave feedback

Move over traditional customer service strategies As a result of today’s competitive economy, it is imperative for businesses to come up with customer service strategies that will allow them to

Co-creative methods for customer engagement In the article “Building the Co-creative Enterprise,” Francis Gouillart and Venkat Ramaswamy use Lego to illustrate the success of adopting a co-creative mindset and enhancing

Customer loyalty is all about attracting the right customer, getting them to buy often and in higher quantities and bring you even more customers. Thus, building customer loyalty is the

Social innovation fuels product development As competition to gain market share increases, leading companies, like Lego, GM and Threadless, are actively exploring innovative strategies for bringing more profitable products to

In light of April Fool’s day, we thought we’d share some fun information about innovative businesses. Coming up with innovative business ideas There are many debates to what constructs an

Staying ahead in the marketplace with effective innovation strategies Successful companies understand that in order to stay in the game and achieve profitability they need to constantly innovate. The development

What is business innovation? Business innovation is the process of reinventing your business and adapting new business models, new management techniques, new technologies, and new forms of stakeholder participation in