Brand Management

The importance of Brand Management for products

The importance of Brand Management for products Branding is everything: In today’s world, a brand is everything. A successful branding results in recognition, desire, trust, customer loyalty and ultimately, adds to the bottom line. The term Brand Management is frequently … Read More

product management discipline

The Product Management discipline in the world of Big Business

The Product Management discipline in the world of Big Business The Product Management discipline’s role and job description is heavily dependent on the industry, organization and the product it’s relevant to. Based on the best practices established over the years, … Read More

program manager

What is a program manager?

What is a program manager? As organizations grow, there are several management levels or hierarchies introduced to ensure that different teams and initiatives are in sync with each other. Some of the common management roles that can be found in … Read More

inbound vs outbound

The Importance of Inbound Vs Outbound Product Management

The Importance of Inbound Vs Outbound Product Management Product management is a broad function – which requires its practitioners to understand the market problem and the ways their product can solve the problem. It’s quite common for organizations to split … Read More

integrated product team

What is an “integrated product team” and should you care?

What is an “integrated product team” and should you care? If you have ever been exposed to complex projects, chances are that you have come across the term – Integrated Product team (IPT) in one form or the other. There … Read More

difference between product management and prodcut marketing

The difference between Product Management and Product Marketing

The difference between Product Management and Product Marketing If you are a software professional or just starting out in the industry, you have most likely come across designations like Product manager, Product Marketing manager, Product Owner, Business Analyst etc. Given … Read More

How to be a great product manager

“[The PM] is the key to success or failure. They can single handedly ruin a project.” Do you know how to be a great product manager? Though there have been countless articles written on this topic, in reality, there is … Read More

New product launch plan: 4 tips

Executing a new product launch plan Here are a few key points to incorporate into your new product launch plan: 1. Have a detailed plan and strategy. Think about which channels you will use to market and sell your new … Read More

Do we really need product managers?

“Everyone is blissfully happy and nothing could be better.” That’s how Patrick Collison, co-founder of new Start-up, Stripe, describes their work environment. Sounds nice, doesn’t it? I stumbled across an interesting article on Forbes today. The article is exact copy … Read More