We’ve said it before, and we’ll say it again – in today’s competitive environment, customers are the most important players. Without them, many businesses would not have survived. However, today’s customers expect much more from companies, namely quicker service and products of exceptional quality. Businesses, therefore, must take extra care and understand their customers’ needs in detail. An effective solution for this is for businesses to implement a CRM system.

What is a CRM system?

CRM, or Customer Relationship Management, is a business strategy designed for companies to learn about their customer’s needs and manage customer relationships to maximize profitability and minimize expenses. A CRM system refers to the tool that businesses use in order to organize and develop interactions with customers in order to ensure the best customer experience and increase sales opportunities.

Advantages of the CRM system:

– Accurately identify customers and their needs
– Decrease costs
– Deliver products/services faster
– Decision support

The four points listed above lead to three valuable aspects for businesses. A CRM system helps companies gather and understand customer’s needs, leading to customer satisfaction. This helps a business to acquire new customers and also allows them to identify and retain existing customers. All this allows businesses to reward its loyal customers, develop a stronger relationship with them and develop better marketing initiatives.

Disadvantages of the CRM system:

– Tools can be complexe
– Sometimes requires additional work inputting data and updating information
– Can dehumanize the interaction process
– Difficult to integrate with existing systems

Using OneDesk as a CRM system

From customers point of view, the easiest a quickest way to provide feedback is through the web. OneDesk is entirely web based. With it, businesses can create a customer feedback application to gather feedback from their customers and even embed it in their website. OneDesk is easy to use and provides social collaboration tools so that businesses can bring customers into the development process, interact with them and pinpoint their exact needs. It also allows users to import existing Microsoft Project files, and integrates with existing CRM systems.

CRM system import ms project
OneDesk allows you to import or export files.
CRM system poll
Poll your customers and find out exactly what they want.

One Comment

  1. jodie_microsoft_smb

    One option to look at as an existing CRM tool for integration is Microsoft CRM. It’s available as on-premise and online solution and integrates with Outlook, Word, Excel and other applications via 3rd party apps. The interface is similar to Outlook so users may ramp up more quickly and there are resources for self-assist training and support. This link will give you more details: http://smb.ms/OutreachfDvU57

    Regards,
    Jodi E.
    Microsoft SMB Outreach Team
    msftoft@microsoft.com

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