Steve Jobs was known to get directly involved with customer service, and for his willingness to interact with customers via email. He occasionally responded to customers who wrote in with computer problems, and even intervened on support calls. Because of Jobs’ fondness of responding to emails, his inbox became a target for customers looking to go straight to the top with a complaint.

This proves that in today’s vicious corporate environment, responding to customer emails will take you far over the competitive edge.

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