Managing customers effectively in the era of engagement

We are pleased to announce that OneDesk has been featured on The Social Customer today. In my article, Channeling The Social Customer, I discuss the importance of multi-channel customer feedback management as well as dish up some managing customersbest practices for a successful customer engagement strategy.

Here is an excerpt: “The new expectation that your company is available to the customer at any time and on multiple channels requires organizations to have an effective process of ongoing dialogue. Customers must be able to communicate with your organization through various channels, such as the social web (Facebook, Twitter, blogs, etc.), but also through company feedback portals, online help desk services, and more traditional email or phone methods.”

I invite you to read this article and share your thoughts with our readers.

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