using customer feedback

Using customer feedback to improve your products

These days, customers prefer to make a human connection and get product recommendations right from the source – the company. therefore, companies can leverage these methods of communication to tap into customer conversations and uncover what is being said about … Read More

Capture

Developing a customer engagement strategy

Fifteen years ago, my part-time job as a customer service rep of a well-established furniture store, involved handling customer issues by using mostly static information. My equipment consisted of a phone with one incoming line and a computer with access … Read More

warning

Anticipating Customer Experience Hazards

Spotting Customer Experience Hazards and Avoiding Pitfalls Unhappy customers The first sign that customers are not enjoying their experience with your company, is that they are obviously unhappy. How can you tell that they are unhappy? If customers are complaining … Read More

customer-relationship

Building Business Relationships: Show Customers Some Love

Ah, Valentine’s Day – the day where millions of people worldwide take the time to show their significant others how much they value their relationship. On Valentine’s Day, couples do their best to make sure their other half feels appreciated … Read More

actionable customer feedback

Gathering actionable customer feedback

Gathering actionable customer feedback in real-time Collecting customer feedback is only half the battle and can be ineffective if not done properly. The secret to gathering actioanble customer feedback is real-time communication. This is an extremely valuable tool because you … Read More

Customer feedback integration: It’s not a choice, ‘it’s a necessity’

The importance of customer feedback Many companies find it difficult to acquire customer feedback in a timely and useful manner. Customer satisfaction surveys and focus groups are used by most companies to develop products, but the data provided is either … Read More