innovation excellence We are thrilled to announce that we have been featured on Innovation Excellence today! Our recently published article, Customer-Centric Model for Product Innovation, discusses some of the important elements involved in building a customer-centric model for product innovation. (Hint: One of these elements is a deep level of customer involvement.)

Thank you to Mari Anixter and her team for sharing our post with the innovation management community!

Related blog posts:
Ideas management: Promoting innovation
Ideation: Enhance product innovation
Innovative Ideas: Important!
Group innovation: The right way
Innovative business: Make yours one

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