2011

Managing Innovation: Now What?

Trends in managing innovation There is a plethora of articles written on the importance of innovation management in the product development process. However, many managers are still asking for concrete resources and tools to get them and their teams passed the initial concept of innovation management and moving towards managing innovation. In their article “The […]

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We’ve been featured on Innovation Management!

We invite you to read our recently published article, Building Your Innovation Toolbox for Successful Co-Creation, at Innovationmanagement.se, to learn about the best practices for integrating a co-creation strategy into your product and service development process. Thank you to Karin Wall and her team for featuring this post and for the hard work they put

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OneDesk: Raising the bar on customer service

With the advent and increasing popularity of social networking, help for customers is no longer just a phone call or email away. Organizations are quickly realizing that customers can also get help through Tweets and Facebook posts. The process of providing help has evolved to include customers in product development. Indeed, the social web has

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Introducing OneDesk: Your social product innovation platform

OneDesk helps businesses become more social We are very excited to announce the release of OneDesk and the addition of several great new applications including: Social Media Monitoring: Listen, engage and respond to your customers on the social web, such as Twitter, Facebook and blogs to discover what customers really want and what they are

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User Experience vs. Customer Experience

We at OneDesk have always preached that companies should strive to provide the best customer experience. However, customer experience often gets confused with user experience. The two terms are closely related and often used interchangeably; organizations are constantly trying to define their meanings. The difference between user experience and customer experience User experience is about

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