Product management and marketing: Different

Product management and marketing explained When it comes to defining the roles of product management and marketing, many are often confused as to how to do so. This is because these roles vary from company to company. Generally, the role … Read More

Provide feedback channels for customer

Open the doors to your customers by allowing them to provide feedback Whether you are venturing into a new market, re-branding an existing product or introducing a new one, your organization needs to give customers a vehicle to provide feedback. … Read More

Product Management System: Connects people

While the product manager’s role varies from industry to industry, one thing remains the same; product managers are very busy people. Product managers are responsible for, well, developing products. This involves defining the product strategy and roadmap, performing market research, … Read More

Customers’ data: Invaluable insight

Customers’ data provides valuable information In an era where people are comfortable voicing their opinions, online, about products and services, companies can determine customer needs by strategically collecting and integrating customers’ data (feedback, suggestions, ideas, issues, questions, etc.) into the … Read More

Online survey tools: Flexible

The benefits of using online survey tools It’s no surprise that companies are increasingly turning to online survey tools in hope of gathering customer feedback. In doing so, they can learn about what their customers think and need, and use … Read More

Community comments: Unlocking value

The impact of community comments on your business Customers are online right now talking about your products and services, and when you become part of this conversation you can realize the actual quantifiable return for investing in community comments. There … Read More

Customer Lifetime Value: Useful Formula

In my last blog post discussing the customer lifecycle value (CLV), I mentioned that the CLV is used to calculate the customer lifetime value, and promised I would elaborate on it. Understanding the customer lifetime value The customer lifetime value … Read More

Feedback forms: Online collaboration

The importance of the feedback form A little while ago I posted an article about the importance of site feedback. The advice I gave was to gather feedback, using a feedback form that is well designed, user friendly, and above … Read More

Customer Lifecycle Value: Increasing customer retention

Every company should understand the concept known as the customer lifecycle value. As the team continuously preaches about how important it is for businesses to satisfy customers in order to retain them, you will hopefully learn something new today – … Read More

Customer response: Tips for success

Improving the quality of customer responses Though the term can take on several meanings, in this case customer response is defined as the steps an organization takes to address the needs of their customers. How does an organization know they … Read More