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Feedback process: Managing insight

The importance of an effective feedback process You don’t know what your customers really think or want, until you ask them. Collecting feedback from your customers is an important part of the product and service development process. Feedback involves discovering … Continue Reading

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Community response: Stronger voices

Community response: instinctive Question: Do you ever feel like you are being treated unfairly, or like you are being ignored? If yes, what did you do about it? Personally, if I feel like I’ve been treated unfairly, my first instinct … Continue Reading

Forum Software and Social Collaboration

What is forum software? Forum software is designed for community and collaboration. Forum software allows you to capture and share knowledge, discover new innovative ideas, discover customer support inquiries, all within a social platform. Businesses are fueled by the generated … Continue Reading

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Sales database: Benefits and an alternative

What is a sales database? Sales people work in an extremely fast-paced environment. The busy nature of the sales industry requires a sales person to have access to certain information as soon as they need it. Any delay in getting … Continue Reading

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Customer Relations: Improving the customer experience

Customer relations: Defined Customer relations refers to the process that a company uses to communicate, interact, connect and do business with the buyers or users of their products or services. It involves the management of communications and interactions, so that … Continue Reading

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Get feedback – from everyone

It’s important to get feedback Ever wonder why people keep checking out your product or service, but never buy or sign up for them? One mistake that businesses often make is that too often, they assume they know what their … Continue Reading

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Survey feedback: Benefits and challenges

The importance of survey feedback One of the best ways to tap into customer ideas and gain insight from online customer communities is to simply collect feedback through surveys. Companies that want to know what their customers want, use survey … Continue Reading

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CRM System: Helpful, but complex

We’ve said it before, and we’ll say it again – in today’s competitive environment, customers are the most important players. Without them, many businesses would not have survived. However, today’s customers expect much more from companies, namely quicker service and … Continue Reading

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Customer Intelligence: Understanding your customers

Customer intelligence is more than information Wikipedia defines customer intelligence as “the process of gathering and analysing information regarding customers, their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making.” … Continue Reading

Community software: Good for businesses

What is community software? In the online world, the word community software is popping up everywhere. Since the term is relatively new, we thought we would clarify its meaning. Community software refers to any software that allows users to interact … Continue Reading