The social web: Six important lessons

Savvy social web secrets Today, social media is reaching an omnipresent-level in business. Social media websites, like Twitter and Facebook, give customers a louder voice and larger reach than ever before. One ignored, seemingly insignificant, comment from an irate customer … Continue Reading

The development process and some scary facts

Happy Halloween! In light of the spookiest day of the year, we thought we would talk about some of the scary things companies are doing when approaching their product or service development process. Warning: The following development process facts may … Continue Reading

Co-design and the customer experience

What is co-design? The customer experience : A key element in co-design Customer Experience Management has been described in several different ways, but it was Bernd Schmitt, in 2003, who provided the most complete definition of CEM: “…the process of … Continue Reading

social media treasure map

Social media plan: Building a winning one

According to many experts, businesses who use social media to market their brands without a proper social media plan can be doing more damage than good. Because we are strong advocates of using social media to strengthen businesses, we thought … Continue Reading

Innovation and Product Development Tips

Innovation and product development: Driving growth For an organization to promote innovation throughout the product development process, they need to consider the following key factors to success: 1. Adopt a customer-centric approach The social customer is here to stay, and … Continue Reading

Co-working and how it stimulates innovation

What is co-working? Co-working is a style of work which which involves a shared working environment among workers who are not employed by the same department or organization. This concept allows a global community of people to employ the values … Continue Reading

pdma innovation cycle

OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference

OneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized by The Product Development and Management Association (PDMA). About the PDMA The PDMA is the premier … Continue Reading

Disruptive technologies: Shaping businesses

In 2008, Gartner released a list of what they thought would be the top 10 disruptive technologies that will have an impact in the business world over the next five years. This has been a successful year in terms of … Continue Reading

innovation tools

Guest post on Innovation Tools

I recently wrote an article for Innovation Tools, a comprehensive site that provides a collection of resources on the topic of innovation. The article explores the role of social technologies in unifying key business processes within product development. We invite … Continue Reading

Collaborative management tips from OneDesk

What is collaborative management? Collaborative management is a management technique that promotes a sense of teamwork and unity between managers and other team members. The idea behind collaborative management style is to allow managers to combine their strengths with the … Continue Reading