2012

Pragmatic Marketing Goes Social: Technology Assessment

The speed of innovation today is very much a product of the increasing connectedness, not just of individuals, but the networks, applications and content we create and use. In this installment of our “Pragmatic Marketing Goes social” series we are looking at the last gate in the ‘Market’ category and the rapidly evolving task of […]

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Web-based co-creation: creating new efficiencies

Advances in technology and changes in social trends, have kick started a new wave of blisteringly efficient responses from organizations to the ever changing needs of the market.And web-based co-creation is at its center. The following video from the folks over at Simon & Schuster is a great introduction to how web-based co-creation can help

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Customer interaction: Vital to innovation

How to turn customer interactions into product gold The social web has rapidly become the preferred channel to engage with customers. As a result, it has become a top priority for many organizations looking to strengthen their customer interaction management strategy. However, to stay competitive in the delivery of products and services, organizations must provide

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Customer expectations: Ask the right questions

  Managing customer expectations in the era of social connectedness It’s a fact. Poor service will no longer be tolerated by your customers. Increasingly, customers are going online, to interact with blogs and social networks to get a better understanding of your organization, obtain information about your product offerings, upcoming features, latest news, etc. They

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OneDesk Introduces a New Way to Get up and Running Quickly (Press Release)

Role-Specific On-Ramp Allows Users to Easily Navigate across a Unified Product Platform MONTREAL, May 23, 2012– OneDesk Inc., provider of the world’s first all-in-one customer-centric solution for innovators, engineers, marketers, support, and product managers, is pleased to announce the addition of a new navigational tool: The On-Ramp. OneDesk bridges the gap between product teams and

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Social Media Trends – So long to sharing?

When everything we’re pushed to do revolves around sharing, consumers are becoming more aware that companies have a vested interest in encouraging them to do so. Is the general notion of sharing threatened with becoming obsolete? Social media trends – users mixing their own   Social media trends are fast bubbling phenomena. The explosion of

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Quality customer satisfaction and value

It is no secret that in today’s marketplace, nothing less than exceptional quality customer service will drive quality customer satisfaction. Innovative organizations know that they must go beyond meeting the needs of customers and provide high quality service that consistently exceeds expectations. Customer relationships must be built, maintained and enriched at more profound levels than

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