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Innovation technology for your business

A common challenge many businesses face is finding a way to drive innovation throughout their organization, while facilitating their product innovation process. Yet, many are hesitant to incorporate the use of innovation technology within their organization as they fear a multitude of things: Extra costs, more training, losing time, and learning their way around something […]

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Pragmatic Marketing goes Social: Competitive Landscape

Probably THE most important stage in any product-related research and analysis is the Competitive Landscape, and yet it’s very near limitless scope makes it a dangerously time-consuming and potentially paralyzing activity. In this, our next installament of OneDesk’s Pragmatic Marketing Goes Social series, we are looking at Competitive Landscape and some tricks on how to

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Manage product requirements effectively

Project and product managers responsible for developing and managing product requirements know how daunting and complex this process can be, especially in highly competitive markets. Many factors, including conflicting and changing customer demands, scope creep and budget issues, make it almost impossible to clearly and efficiently deal with fine details. Fortunately, evolving technology provides handy

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