OneDesk Provides Adaptable Social Product Development Framework (Press Release)

February 29, 2012 11:00 ET OneDesk Provides Adaptable Social Product Development Framework Latest Release allows companies to apply their own product workflows and lexicons to drive better-aligned social product development MONTREAL, CANADA–(Marketwire – Feb. 29, 2012) – OneDesk, provider of … Continue Reading

pragmatic marketing framework

Pragmatic Marketing & Social Product Development – A Perfect Union? (Part II)

Pragmatic Marketing & Social Product Development – A Perfect Union – Episode 2 – Win/Loss Analysis Welcome to the second installment of our Pragmatic Marketing Series, a weekly examination of the Pragmatic Marketing Framework (PMF) as seen through the lens … Continue Reading

Product plans: New tools available

Developing product plans can be challenging There is no doubt that building a product roadmap can substantially increase your chances of bringing your product to market faster and in a more cost effective manner. Nevertheless, the product planning process can … Continue Reading

Agile approach: Practicing it with OneDesk

Employing an Agile Approach to your Development Process with OneDesk At the intersection of philosophy and practice, Agile at once reflects a unified organizational ideal with a wide array of approaches for its day-to-day application. While no two teams employ … Continue Reading

New Webinar Topic: Building a Data-Driven Product Roadmap

In order to keep the entire product development process on track, it is essential to have a good product roadmap. A well-developed product roadmap presents numerous advantages. Let’s name a few: Helps your organization make strategic decisions Allows the entire … Continue Reading


Web conversations: Are we still with us?

Web conversations are changing. Ten years ago online identity was anonymous by default. In our current social era that is no longer true. The shift from anonymous avatars to personal profiles has radically altered the way individuals engage in web … Continue Reading

innovation tools

Talking Product Innovation on InnovationTools

In her recent guest post on InnovationTools, Catherine Constantinides of OneDesk talks about the three essential components of product innovation: People, processes and tools. Check out the article, Product innovation: Unifying people, processes and tools and learn about the keys … Continue Reading

Pragmatic Marketing Goes Social?

Pragmatic Marketing & Social Product Development – A Perfect Union This week, we are excited to introduce a regular weekly series of discussions looking at Social Product Development in the context of the Pragmatic Marketing Framework. Conceived and taught by … Continue Reading

Agile strategies and alternatives

A recent article by Barry Jaruzelski and Richard Holman of Booz & Company, examined the current state of product development in the manufacturing and design industry. According to Jaruzelski and Holman with a rapidly evolving marketplace and the constant changes … Continue Reading

New configuration options in OneDesk

Did you know about OneDesk’s new configuration options? You may have noticed that the latest version of OneDesk bears some new configuration options. Here’s a rundown of what they are. Forms configurability OneDesk’s new configuration options allows you to configure … Continue Reading