2013

Client engagement strategy for 2014

A client engagement strategy should be at the top of every companies new year’s resolution list. I recently read a great article by Gil Cattelain clearly highlights this issue. states that “…a recent study by Korn/Ferry International indicates that customer engagement is now the top marketing concern for 52 percent of CMOs. She also emphasiszes […]

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Why Agile Fails

There’s an ongoing debate on whether Agile really is the best methodology to follow to maximize product development. The use of Agile is constantly increasing. At the beginning of 2013, we took a look at the 2012 CHAOS report and observed that the number of organizations that planned to implement agile development in future projects

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Benefits of Business Collaboration

Product development is a risky process, especially in today’s rapidly changing marketplace. Collaborative management is an integral component of successful product development and helps to reduce the risks of unnecessary product iterations, speed-up the time-to-market and ultimately create innovative, customer-centric products that create customer loyalty. According to a recent post by Kasia Mikoluk, teams who

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Retaining existing customers: The key to success

Measuring expectations is the key to retaining existing customers It is well known that customer satisfaction is measured by whether or not a company meets or exceeds customer’s expectations. We also know that the achievement of high levels of customer satisfaction leads to increased customer loyalty and customer retention. The question is: How do you

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