A recent article by Barry Jaruzelski and Richard Holman of Booz & Company, examined the current agile strategies state of product development in the manufacturing and design industry. According to Jaruzelski and Holman with a rapidly evolving marketplace and the constant changes in customer preferences, the need to innovate, develop and “invest in distinctive capabilities to ensure their future success” has never been greater.

The following marketplace demands and challenges were identified as factors that significantly impact the product development process:

Marketplace demands

Challenges and obstacles


Related blog posts:
Agile approach: Practicing it with OneDesk
Waterfall vs. Agile

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