OneDesk has been featured on Social Media Today. In his article, Social Media – Changing the Nature of “Product Requirements” Forever, Hollis Tibbetts, Principal Analyst at Artemis Ventures LLC, highlights the importance of social media technology in the product development process and discusses “best practices” for successfully developing and bringing customer-centric products to market. Here […]
Of all the online communities, the most engaged are the members of video game communities. Video game enthusiasts or “gamers”, are highly involved individuals who devote countless hours interacting with products, namely, video games. They are also very well connected to other players of the community. Major video game companies like EA, Ubisoft, Activision and
Innovation in practice: Four resourceful blog sites Here are four blogs that provide great insight on how to move beyond theory and manage innovation in practice: Innovation Tools: Here you will find all the latest innovation trends, news, technology, resources and opinions. Topics include innovation research, best practices and strategies, innovation management, ideation and collaboration,
Did you know that today is International Project Management Day? When you think about it, everything around you from your pen to your laptop was engineered and designed by a group with a passion for product and project management. It’s great to see project management being recognized as an important discipline. We at OneDesk, work
What is co-design? The customer experience : A key element in co-design Customer Experience Management has been described in several different ways, but it was Bernd Schmitt, in 2003, who provided the most complete definition of CEM: “…the process of strategically managing a customer’s entire experience with a product or company.” Customer experience from this
Innovation and product development: Driving growth For an organization to promote innovation throughout the product development process, they need to consider the following key factors to success: 1. Adopt a customer-centric approach The social customer is here to stay, and has a lot to say. As customers continue to interact with a variety of different
OneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized by The Product Development and Management Association (PDMA). About the PDMA The PDMA is the premier global advocate for product development, management and innovation professionals. Founded in 1976, PDMA has more
OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference More
I recently wrote an article for Innovation Tools, a comprehensive site that provides a collection of resources on the topic of innovation. The article explores the role of social technologies in unifying key business processes within product development. We invite you to read this article and share your thoughts: How next-generation social technologies can help
Enterprise 2.0 trends: Going forward It has been has been a very tumultuous year in business and the software industry, filled with new theories and insights, especially in the area of social product innovation. In her article, 5 Enterprise Social Trends For The Next 5 Years, Debra Donston-Miller of Information Week, identifies key enterprise 2.0
Emerging trends in product development: co-creation and crowdsourcing Julie Wittes Schlack, SVP of innovation and design at Communispace, recently wrote a great article that explores the ways that organizations are involving their customers in the product creation process. In her article, The Rise of Customer-Driven Innovation, Julie discusses the notion of crowdsourcing and co-creation, two