actionable customer feedback

Gathering actionable customer feedback

Gathering actionable customer feedback in real-time Collecting customer feedback is only half the battle and can be ineffective if not done properly. The secret to gathering actioanble customer feedback is real-time communication. This is an extremely valuable tool because you … Continue Reading

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What is Project Scope and How to Manage it

Determining and Evaluating Your Project Scope Project planning involves many stages. One of the most important steps in the process is determining and documenting the project scope. As a project manager or lead, your job will be to identify project … Continue Reading

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Client engagement strategy for 2014

A client engagement strategy should be at the top of every companies new year’s resolution list. I recently read a great article by Gil Cattelain clearly highlights this issue. states that “…a recent study by Korn/Ferry International indicates that customer … Continue Reading

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How to be a great product manager

“[The PM] is the key to success or failure. They can single handedly ruin a project.” Do you know how to be a great product manager? Though there have been countless articles written on this topic, in reality, there is … Continue Reading

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New product launch plan: 4 tips

Executing a new product launch plan Here are a few key points to incorporate into your new product launch plan: 1. Have a detailed plan and strategy. Think about which channels you will use to market and sell your new … Continue Reading

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Benefits of Business Collaboration

Product development is a risky process, especially in today’s rapidly changing marketplace. Collaborative management is an integral component of successful product development and helps to reduce the risks of unnecessary product iterations, speed-up the time-to-market and ultimately create innovative, customer-centric … Continue Reading

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Retaining existing customers: The key to success

Measuring expectations is the key to retaining existing customers It is well known that customer satisfaction is measured by whether or not a company meets or exceeds customer’s expectations. We also know that the achievement of high levels of customer … Continue Reading


Customer service trends for 2013: Revisited

4 customer service trends for 2013 At the beginning of this year, business analysts and marketing professionals made their best predictions of customer service trends for 2013. Now that we are fast approaching this year’s end (shocking, isn’t it?), let … Continue Reading


Help desk support at every level

Creating a complete help desk support system Incorporating customer service and help desk tools into your overall product development process is highly beneficial to all stakeholders involved. In addition, it is crucial for businesses to have a help desk management … Continue Reading

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Scrum doesn’t have to be scary!

Have no fear, the scrum master is here! Introducing a new methodology to different project teams can be scary, right? Let’s face it, not every individual is going to start out with the right set of qualities needed to become … Continue Reading