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Co-create value: Leverage customer insight

  “Customers are fundamentally changing the dynamics of the marketplace. The market has become a forum in which consumers play an active role in creating and competing for value.” -Venkat Ramaswamy Customers and designers work together to co-create innovative products … Continue Reading

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Reasons to get feedback from customers

What is your organization doing to get feedback from your customers? If you are still collecting feedback the traditional way (through surveys, focus groups, questionnaires) you may be missing opportunities to truly engage with your customers and create long-lasting productive … Continue Reading


Co-Creation and New Product Development

What is customer co-creation? Dave Sloan, CEO of Treehouse Logic, defines customer co-creation as the “practice of allowing customers to build their own products”. Through the sharing of their ideas and suggestions, customers become collaborative members of the product development … Continue Reading

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Market-driven product development

What is market-driven product development? Market-driven product development (MDPD) helps teams obtain greater understanding of their customers’ needs and then take action to develop successful products aligned with customer expectations and marketplace demand. MDPD is a customer-centric approach that has … Continue Reading

Provide feedback channels for customer

Open the doors to your customers by allowing them to provide feedback Whether you are venturing into a new market, re-branding an existing product or introducing a new one, your organization needs to give customers a vehicle to provide feedback. … Continue Reading

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Customers’ data: Invaluable insight

Customers’ data provides valuable information In an era where people are comfortable voicing their opinions, online, about products and services, companies can determine customer needs by strategically collecting and integrating customers’ data (feedback, suggestions, ideas, issues, questions, etc.) into the … Continue Reading

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Community comments: Unlocking value

The impact of community comments on your business Customers are online right now talking about your products and services, and when you become part of this conversation you can realize the actual quantifiable return for investing in community comments. There … Continue Reading

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Feedback forms: Online collaboration

The importance of the feedback form A little while ago I posted an article about the importance of site feedback. The advice I gave was to gather feedback, using a feedback form that is well designed, user friendly, and above … Continue Reading

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Customer response management: Tips for success

Managing and improving the quality of customer responses Though the term can take on several meanings, in this case “customer response management” is defined as the steps an organization takes to address the needs of their customers. How does an … Continue Reading

Agile Development and Product Management

What is agile development? Fierce competition requires quick responses to evolving and changing marketplace trends. In collaboration with the customer and technology representatives, the project manager completes the initial planning while the business analyst defines and prioritizes the solution features. … Continue Reading