Social Media and Customer Relationship Management Social media can negatively or positively impact customer relationship management Social media has quickly replaced traditional media as the primary source of information related to an organization’s brand. The endless amount of online communication … Continue Reading

Measuring Customer Satisfaction
Customer Satisfaction and Customer Involvement More than ever, customers demand products and services that fit their needs. It is imperative that companies provide customers with a process to participate fully at every stage of product and service development. This ensures … Continue Reading