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How social media affects customer relationships

Social Media and Customer Relationship Management Social media can negatively or positively impact customer relationship management Social media has quickly replaced traditional media as the primary source of information related to an organization’s brand. The endless amount of online communication … Continue Reading

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Measuring Customer Satisfaction

Customer Satisfaction and Customer Involvement More than ever, customers demand products and services that fit their needs. It is imperative that companies provide customers with a process to participate fully at every stage of product and service development. This ensures … Continue Reading