Involving your customers in product development naturally has many advantages. For one, it enables you to develop and bring to market more targeted, successful products. It also provides you with great opportunities to develop more meaningful and mutual relationships with your customers. Marketing a new product and understanding customer needs Sometimes, the product marketing process […]
New Webinar Series: Organizing Teams and Projects Product managers have to make sense of an enormous amount of information delivered to them from different angles. Their ability to guide their teams, measure results at a granular level, is critical if they are going to make data-driven decisions about their products and services. The next generation
Here at OneDesk, we understand the importance of teamwork. We also know that it’s important to stay current on project management trends, gain inisghts and valuable tips to help guide us along the way. Great project management skills are not built overnight – working with teams requires patience, agility and a keen understanding of the
What is an innovation funnel? The Innovation Funnel is a highly adaptable and flexible system that allows ideas (from various channels and sources) to be carefully analyzed and asessed for viability through a structured set of filters and gates. The model is simple: Ideas are evaluated at each stage in the idea management process. These
I got to thinking about our generation, and how content shapes our thoughts and beliefs about products and services these days. More specifically, how quickly we change our focus from one product to the next. We always want the next best thing, the newest release, the latest innovation. With this in mind, how on earth
The emergence of the social project manager As project management, product development and innovation processes evolve from closed silo type of environments to those that are more social, connected and collaborative, so should the roles of the individuals. The role of marketers, and customer service professionals have changed to leverage the benefits of social business
Project selection methods help guide an organizations decisions and weigh them against alternative projects. As a project manager or owner, you will inevitably have to make decisions regarding which projects to implement. As a team, you will need to carefully analyze all of these contributing factors (i.e: the goals of the organization, customer requirements, timeframes,
There is no denying that Customer satisfaction directly influences your organization’s bottom line. Therefore, only companies that have a proper strategy and system in place, to capture customer feedback will experince loyal customers that deliver repeat business. Yet despite these supporting facts, the majority of companies still fail to incorporate effective feedback management systems into
Estimating project costs: No laughing matter? There are various tools out there to help you to develop cost estimates for your project’s resources and tasks. However, obtaining realistic cost estimates, is not always easy. There are many factors that directly influence the cost estimate method you select: project scope, accuracy level, and organizational elements. Only
Product iteration vs innovation: Apples and watches Like many tech enthusiasts out there, I have been closely following the conversation happening around Apple and Samsung lately. For those of you who haven’t heard, Apple recently unveiled two new versions of the ever successful iPhones: The 5C and the 5S. Around the same time, Samsung also