Product iteration vs innovation: Apples and watches Like many tech enthusiasts out there, I have been closely following the conversation happening around Apple and Samsung lately. For those of you who haven’t heard, Apple recently unveiled two new versions of … Read More
Author Archives: Catherine Constantinides
Developing product roadmaps
Challenges in developing product roadmaps Product roadmaps are one of the most important documents a company has, and yet the need to create such all encompassing pieces of information, with so many data points to consider in their construction, has … Read More
The 3 P’s of Product Innovation
Collaboration breeds product innovation Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained … Read More
Engage with your customers: 5 helpful tips
Engage with your customers using these 5 tips: 1. Create two-way dialogue. Post stimulating questions related to your brand or industry. Make sure it is something people are talking about, or something they will care about. For example, you can … Read More
Creating a Seamless Product Development Process
Integration: The key to superior product development The key to creating a social business is to be able to identify core business processes that can be tied together to create transparency, and open the lines of communication between customers, employees … Read More
Personas: One size does not fit all
Personas: What are they? “..as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data.” -Kevin O’Connor, UX Magazine Personas … Read More
OneDesk listed as top software for PMP Managers
OneDesk featured on Software for Enterprise We are very happy to announce that we have been featured on Intense School. In his article, Top Software a PMP Manager Needs to Know for Success, Ian Palmer, explores and highlights some of … Read More
Providing feedback: Give customers the right tools
Systems for providing feedback OneDesk includes a customer portal that enables you to capture customer insight in the form of questions, issues, compliments, ideas and compliments. OneDesk also includes a comprehensive help desk application that enables you to organize and … Read More
Why Projects Fail: A Dilbert Cartoon
Understanding why projects fail Why do projects fail? The majority of the time, projects fail because of unclear processes, or strategies or perhaps it can be due to poor scheduling and cost management. By definition, A project is said to … Read More
Management and Leadership Quotes
Our Top 10 Management and Leadership Quotes Management and leadership quotes can be used to inspire, educate and motivate others. Here are 10 management and leadership quotes to help you take charge of your day: 1. Leadership is influence. -John C. … Read More