Mokshi Kalsotra

The importance of Brand Management for products Branding is everything: In today’s world, a brand is everything. A successful branding results in recognition, desire, trust, customer loyalty and ultimately, adds to the bottom line. The term Brand Management is frequently perceived as a marketing jargon and a budding product manager often wonders if it’s relevant […]

The Product Management discipline in the world of Big Business The Product Management discipline’s role and job description is heavily dependent on the industry, organization and the product it’s relevant to. Based on the best practices established over the years, there’s no one-size-fits-all for product management at each organization. However, there are some common themes

What is a program manager? As organizations grow, there are several management levels or hierarchies introduced to ensure that different teams and initiatives are in sync with each other. Some of the common management roles that can be found in these organizations are project lead, project manager, program manager, portfolio manager, etc. This article analyzes

The Importance of Inbound Vs Outbound Product Management Product management is a broad function – which requires its practitioners to understand the market problem and the ways their product can solve the problem. It’s quite common for organizations to split this broad spectrum of responsibilities between different departments so each can focus on their respective

What is an “integrated product team” and should you care? If you have ever been exposed to complex projects, chances are that you have come across the term – Integrated Product team (IPT) in one form or the other. There are several definitions of Integrated Product team on the web. However, in layman terms, an