With the business world becoming more competitive than ever, you’ve most likely started researching ways to drive business growth and outperform your competitors. We’d like to share a method that

Understanding customer innovation In his blog “The Design of Opportunity: Defining Customer Innovation”, Chris Lawer, Managing Director of Strategyn UK & CEO-Founder of ZinC, explains that customer innovation incorporates several

Product lifecycle management is the process of managing the entire lifecycle of a product. This involves managing all data relating to the design, production, support, sale and bringing the product

  “Customers are fundamentally changing the dynamics of the marketplace. The market has become a forum in which consumers play an active role in creating and competing for value.” -Venkat

Feedback and comments – initiating conversations on the web You’ve probably noticed by now that most of the sites you surf on the web incite you to leave feedback and

What is your organization doing to get feedback from your customers? If you are still collecting feedback the traditional way (through surveys, focus groups, questionnaires) you may be missing opportunities

Why business feedback is important Building a successful business takes work. In order to outperform competitors, businesses today need to ensure that they implement the essential strategies to effectively build

What is customer co-creation? Dave Sloan, CEO of Treehouse Logic, defines customer co-creation as the “practice of allowing customers to build their own products”. Through the sharing of their ideas

We are often asked about what makes OneDesk stand out. First and foremost, we want to let everyone know that our mission is to make jobs easier, and do so,

What is market-driven product development? Market-driven product development (MDPD) helps teams obtain greater understanding of their customers’ needs and then take action to develop successful products aligned with customer expectations