Product iteration vs innovation: Apples and watches Like many tech enthusiasts out there, I have been closely following the conversation happening around Apple and Samsung lately. For those of you who haven’t heard, Apple recently unveiled two new versions of … Read More
The OneDesk Blog
Wherein we discuss new features, tips on how to use OneDesk, and much more.
The trick to maximizing customer loyalty, that is, gaining repeat customers, lies within how well your company services them. The trick to great customer service? Making your customers feel like you really care about them. It’s a no-brainer, and therefore, … Read More
Collaboration breeds product innovation Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained … Read More
Integration: The key to superior product development The key to creating a social business is to be able to identify core business processes that can be tied together to create transparency, and open the lines of communication between customers, employees … Read More
Personas: What are they? “..as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data.” -Kevin O’Connor, UX Magazine Personas … Read More