Ah, Valentine’s Day – the day where millions of people worldwide take the time to show their significant others how much they value their relationship. On Valentine’s Day, couples do their best to make sure their other half feels appreciated and make it a goal to make the day as relaxing, stress-free, and love-filled as possible.
While Valentine’s Day is traditionally a day celebrated by lovers, anyone can take the opportunity to show their appreciation to those who mean a lot to them. This not only applies to individuals, but to companies as well.
So, this Valentine’s Day, why not take the opportunity to make those who are the reason your company is as successful as it is – that is, your customers. Here are a few tips on how to show your customers some love and increase that bond with them.
At first sight
It’s all about the first impression. The first time you meet someone, you probably pay attention to every detail to make you leave a lasting first impression on the other person. This is the way companies should think. Since you never know who could be a future customer, always be polite and courteous to everyone who comes through your door. Greet everyone with a smile and provide the best customer service you can – this way, customers will want to keep coming back.
A little heart-to-heart
A couple of fun facts: On February 14, 1876, Alexander Graham Bell patented the telephone. The phone has come a long way since then, and today, more texts are sent on Valentine’s Day than on any other day. In 2012, 230 million texts were sent on Valentine’s Day – 11 million more than average.
Communication is important in any relationship, especially in a business-customer one. Just like you wouldn’t only communicate with your loved ones just once a year, it’s important to keep customer communication going all year long. Send an extra message just to let them know you care about them. Reaching out to customers and sending an email offering help or asking them if there is something they would like your company to provide can play a huge role in increasing customer loyalty.
It’s the thought that counts
Everyone loves it when they are presented with something nice but unexpected. Take the opportunity to surprise your customers with something they do not expect, but would be happy with. Whether it’s offering a special discount, calling them just to say hi, or taking their feedback into account and letting them know that you are working on it, customers will surely appreciate the fact that you are thinking about them.
The apple of your eye
Everyone likes to feel like they are in the spotlight once in awhile. Let your customers shine by putting them in the limelight. Use social media tools to publicly broadcast how grateful you are to them, or send something personalized if it’s not too tedious.