The importance of Brand Management for products Branding is everything: In today’s world, a brand is everything. A successful branding results in recognition, desire, trust, customer loyalty and ultimately, adds to the bottom line. The term Brand Management is frequently … Continue Reading
The Product Management discipline in the world of Big Business The Product Management discipline’s role and job description is heavily dependent on the industry, organization and the product it’s relevant to. Based on the best practices established over the years, … Continue Reading
The Importance of Inbound Vs Outbound Product Management Product management is a broad function – which requires its practitioners to understand the market problem and the ways their product can solve the problem. It’s quite common for organizations to split … Continue Reading
What is an “integrated product team” and should you care? If you have ever been exposed to complex projects, chances are that you have come across the term – Integrated Product team (IPT) in one form or the other. There … Continue Reading
The difference between Product Management and Product Marketing If you are a software professional or just starting out in the industry, you have most likely come across designations like Product manager, Product Marketing manager, Product Owner, Business Analyst etc. Given … Continue Reading
“Everyone is blissfully happy and nothing could be better.” That’s how Patrick Collison, co-founder of new Start-up, Stripe, describes their work environment. Sounds nice, doesn’t it?
Client management: What is it? Providing great customer service and seizing opportunities to increase sales revenues from every client interaction requires good record keeping and tracking processes. Keeping client information current and available to everyone who interacts with them is … Continue Reading