How to turn customer interactions into product gold

The social web has rapidly become the preferred channel to engage with customers. As a result, it has become a top priority for many organizations looking to strengthen their customer interaction management strategy. However, to stay competitive in the delivery of products and services, organizations must provide multichannels of engagement. Organizations must have an effective customer interaction process set up that allows your customers to communicate with you through various channels such as the social web (Facebook, Twitter, blogs, etc.), company feedback portals, online help desk services and more traditional channels, such as email or phone.

Join us tomorrow to discover how to turn customer feedback into product gold.

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