How to Get Feedback Before Your Product Launch
Congratulations on making the decision to get your customers feedback (and even before your final product launch no less!). So many people try to sell applications or services (particularly online) without any at all. This is a huge mistake and means they’re probably losing out on many sales. But you already know that, which is why you’re reading this article.
Adding a free trial to your product launch campaign has a lot of benefits. First, the word “free” is one that always gets people’s attention. Second, the trial is an opportunity for prospective customers to sample your application or services and give you feedback. Third, it allows you to see if your application is attracting the kinds of customers you intend.
Some pointers for your product launch
All of this is possible as you weave a free trial into your launch campaign. Still, I find that many developers get stuck on how to appropriately implement a free offer in their product launch. To help, here are four different examples of how to get feedback on your product before launch.
Figure out what customers want.
Developers come up with the idea for new products constantly. That is not an indistinguishable thing from deciding if a market exists for any given product.
Offer a free instructional video.
For example, developers can create a simple video that shows how to use the application. By creating this free video you are “training” your customers on what to do about your product or service.
Offer a free “tell-all” guide.
Developers could write a simple guide that explains everything customers should know before signing up for their first application. This “tell-all” guide could include the terms and conditions and the step-by-step instruction. By writing this “tell-all” guide you are providing an example of the openness and honesty that occurs in your service.
Offer a free list of frequently asked questions.
Developers must create a list of questions for their application. This is a good way to show how thorough you are when you work with the customer.
Having a free offer only improves the sequencing of your product launch. Not only that, it creates a valuable opportunity for interaction that helps you increase the relationship between you and your potential customers. Remember that a free trial is more than a giveaway; it is an opportunity for market research and increased positioning.
Why this needs to be done
It can help improve a product or service
Respond to your customers is the best approach to guarantee you create a product or service that they really need to use or purchase. Customer feedback is used all through the product development technique to guarantee that the end product takes care of a customer’s problem or what they are craving for.
The innovative companies across the globe are the best at creating products that address their customers’ needs and surpass their desires or expectations.
In today’s competitive application world, these organizations who can intertwine product development and customer feedback will be the ones that harvest strong competitive advantages, have sticky customer loyalty and earn raving customer advocates.
It offers an ideal approach to gauge consumer satisfaction
Measuring consumer satisfaction encourages you to decide if your product or service meet or exceed customer expectations. Customer feedback overviews enable you to gauge consumer satisfaction.
These should be done in person, via email, website or mobile application. Using rating-based questions when you are measuring consumer satisfaction will allow you to track and screen how happy (or unhappy) your customers are over time.
It gives significant knowledge to render a better customer experience
Improving the customer experience ought to be the vital reason you accumulate customer feedback. The approach toward winning new business and get holding of existing customers is becoming increasingly hard. Offering an astonishing experience that holds your clients and referring their friends to you is an ideal way you can emerge from your competition.
To make an astounding experience, you must make enquiries about your customers what they need and utilize the knowledge to make a reliable, customized experience. In the event that you can make an ordeal that is superior to competitors, your customers will stay steadfast and disregard enticing competitive offers.
It can help improve customer retention
Customer feedback offers an immediate line of communication with your customer so you can decide whether they are not happy with your service you are conveying before you lose their trust.
A happy customer is a held customer. By asking for client input reviews frequently, you can guarantee that you keep the finger on the beat. In the event that a customer ends up noticeably disappointed or perceives a competitive offer to be better, they will begin investigating their choices and may cross out their agreement or uninstall your application. By listening to your unhappy customers, you can utilize the input to guarantee the greater part of the customers have a better experience and keep wanting to be using your application.
It conveys substantial information that can be utilized to settle on better business decisions
The best business choices depend on data, not hunches. Too many times developers and advertisers make enormous calls in view of off base information. Customer feedback is the holy grail of tangible data. You can gather genuine knowledge into how your customers truly feel about your service.
Use this feedback to direct your service and marketing decisions. In the event that a vast level of customers recommends a product feature or need an extra customer service channel, hear them out! Your customers are your success.
It can be used to identify customer advocates
Customer advocates are your best-promoting campaigns. They offer huge incentive at very little cost. Yet, how would you identify advocates?
Customer feedback, when you accumulate feedback from your customers, advocates are the ones who give you high scores. Contact these customers and build stronger, mutually helpful relationships.
In conclusion, only the non-serious professionals or the ones not willing to bear on their business won’t think back to their software, however, the serious developers will. Each product needs updating and maintenance. At whatever point the software experiences a few troubles, the software developing company will be there to fix it.
Photo Credit : Cardboard Rocket /Matt Biddulph / CC BY