There is no denying that Customer satisfaction directly influences your organization’s bottom line. Therefore, only companies that have a proper strategy and system in place, to capture customer feedback will experince loyal customers that deliver repeat business. Yet despite these supporting facts, the majority of companies still fail to incorporate effective feedback management systems into their product development process.

Companies have heard it before and they will continue to hear it over the years to come: Incorporating social into their customer service strategy is crucial to success. Everyone needs to be in on it: Marketing, Sales, R&D, Engineering, etc.

What are you waiting for? Watch this video to see how it’s done:

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