OneDesk for Technology Marketing Work Management
How does OneDesk help my Marketing team?
Run Product Marketing Launches and Demand Gen Campaigns
Manage Marketing Tech Requests and Campaign Task Tickets
Tech marketing gets requests for website updates, content pieces, or campaign support from product or sales. Manage these requests as tickets in OneDesk via email or project tools. Customize views based on campaign launch date or content type. Track fulfillment times using internal SLAs. Report on marketing content production.
Partner Portal for Accessing Marketing Resources
Plan marketing campaigns for tech products, using tasks for content marketing (blogs, webinars), demand generation, SEO, and product marketing launches. Break down content creation into subtasks. Set dependencies linking product readiness to launch marketing tasks. Schedule campaign activities.
Measure Time on Product Marketing Launches
Tech marketing tracks time spent on content creation (blogs, webinars), demand generation campaigns, SEO optimization, or product launch activities. Log hours against marketing tasks using OneDesk's timer or timesheets. Measure effort versus results for different marketing channels and tactics.
Coordinate Tasks for Product Marketing Launches
Streamline tech marketing campaign execution. Automate the assignment of content creation tasks based on campaign briefs. Set up approval workflows for technical accuracy and branding. Trigger lead nurturing sequences based on form submissions (via integration).
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