Customer loyalty is all about attracting the right customer, getting them to buy often and in higher quantities and bring you even more customers. Thus, building customer loyalty is the key to increasing business profitability. Recognizing this, many companies are depending on loyalty software to establish a better customer loyalty program.
Gain trust with customer loyalty software
Customer loyalty begins with earning your customers’ trust. However, many companies often don’t contemplate about whether their customers fully trust them. Has your company ever thought about why a customer wouldn’t trust you 100 per cent?
According to TheCustomerCollective.com, the top 5 reasons customers may not trust you are:
1. They don’t believe you.
Many customers don’t believe companies truly understand their experience.
2. They think they can’t depend on you.
hey could have had a bad experience and fear the worse. Or, they just think you don’t fully understand what you are promising.
3. They don’t feel safe with you.
Customers may not feel safe sharing certain information with you because they might think you might not appreciate it, understand it, or behave appropriately around it.
4. They think you’re too self-centered.
In other words, they think your thoughts center around your company, not around them.
5. They think you’re holding back.
If customers are sure what you are thinking or what you are not sharing with them, it could lead them to assume that you have bad intentions.
That being said, customer loyalty software are a great benefit for all companies.
With the above five points in mind, let’s take a look at how customer loyalty software like OneDesk can help.
1. Show customers you understand their experience.
OneDesk’s social collaboration tools allow you to respond to customers and ask them questions as they submit feedback. Letting them know that you understand what they are going through by chat or discussion forums improves the customer experience.
2. Let customers know what you will do and stick to it.
When customers submit feedback, you can let them know that you received it, and that you are working on it. Keep them updated on the feedback’s status as you work on it and encourage them to collaborate with you anytime.
3. Show customers that you care about their needs.
Allow them to see that you do take their feedback into consideration by turning their feedback into tasks. Then, make your customers part of the development process by allowing them to keep giving you their opinions as the tasks progress.
4. Show customers that you’re listening to them
OneDesk allows you to bring customers into the development process and let them vote on feedback and polls.
5. Share as much information with customers as possible.
OneDesk facilitates communication. You can hold private discussions with a customer, or start a public one. You can also write details about each feedback, and allow the customer to keep track of them as they progress.
In essence, customer loyalty software is helpful because “You build loyalty buy treating your team well so they treat your customers well. You build it by showing that you care and remembering what they like and don’t like. You build it by rewarding them for choosing you over your competitors. You build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful.” (Source: customerloyalty.org)
Help your team have an easier time managing customers by trying OneDesk out for free today.
We want to know: How do you go about gaining loyal customers?