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social scrm

What is Social CRM?

Paul Greenberg, author of CRM at the Speed of Light defines Social CRM as a method :

“….designed to engage the customer in a collaborative conversation in order to provide a mutually beneficial value in a trusted and transparent business environment. It’s the company response to the customer’s owning of the relationship.”

With a multitude of social channels available to them, customers are increasingly expressing their opinions, ideas and suggestions related to products and services.  Social CRM allows organizations to engage and respond to these conversations and essentially reach customers “where they live”. Traditional CRM meant managing the customer relationship in a uni-directional fashion, Social CRM suggests that the relationship between customers and organizations has evolved into a one that is more transactional in nature.

5 Social CRM blogs you should follow

Here are four blogs that provide great insight about Social CRM :

Brent’s Social CRM Blog, Brent Leary
Social CRM: The Conversation, Paul Greenberg
Enterprise 2.0 Blog
Web Strategy, by Jeremiah Owyang

Please share any other social CRM blogs that might be of interest to our readers.


  1. Aly

    Hi Catherine – Thanks for sharing the blog list! As a CRM supplier and consultant in Texas, I like to keep up with the latest goings-on in the industry. I already read Paul Greenberg’s blog which is full of great information but the others are new to me, so I’ll definitely me checking them out!

    All the best – Aly

  2. Catherine Constantinides

    You are most welcome, Aly. Social CRM has been a hot topic and it is important to provide relevant and timely information to our readers. Paul Greenberg’s blog is definitely an excellent source for all things Social CRM, and its impact on the Enterprise.

    Do you recommend any other Social CRM blogs?



  3. Catherine Constantinides

    Thanks for your suggestion, Chris.



  4. Aly

    Hey Catherine and Chris – Another great blog is crmoutsiders.com. It’s not strictly Social but write frequently and have great insights into the industry.

    All the best – Aly

  5. Catherine Constantinides

    Hi Aly,

    Yes, crmoutsiders.com is indeed a great site. Thanks for sharing this with our readers.



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