difference between product management and prodcut marketing

The difference between Product Management and Product Marketing

The difference between Product Management and Product Marketing If you are a software professional or just starting out in the industry, you have most likely come across designations like Product manager, Product Marketing manager, Product Owner, Business Analyst etc. Given … Read More

Marketing a new product: Defining your target audience

Involving your customers in product development naturally has many advantages. For one, it enables you to develop and bring to market more targeted, successful products. It also provides you with great opportunities to develop more meaningful and mutual relationships with … Read More